With more companies adopting blogs, we’re starting to see what works and what doesn’t work from a design perspective. As a cue from Jakob Nielsen’s article on the topic, here are idea hardships I often find.
Bad headlines. They’re frustrating. Some bloggers like to roll out creative… but creativity can affect search engine keyword opportunities. The important thing is that readers have a hint of what the post is about.
Links. Readers like to grasp where links take them and most of us rely on the status bar, but sometimes that doesn’t help. Some experts say to use “click here” to help those who are newer to the Web and others say that’s wrong, wrong, wrong. It just depends on the content. When linking, try to pick the best words that give readers an idea of what to expect.
Calendars as the only way to navigate a blog moreover impossible to find archives or older entries are big problems. I almost in perpetuity resort to search when I want to find postings no longer on the home page. Unfortunately, some blogs don’t have search. That’s why I put “archive” links in my sidebar in both meryl’s notes and meryl’s notes features. As my place goes through redesign, I’m making sure the archives are accessible especially in the features section. I found some old entries from 2001 that are still applicable today.
Bloggers ought be regular. No lav jokes here, please. When a blog looks abandoned for a month… your audience is gone. They’ll take you off their feed reader including blogroll. If you plan not to do it again or take a long-drawn-out sabbatical… prepare to start over again when you return.
Keep the boss in mind quits if your the head honcho. Ever blog with a boss in mind. Will your boss (current and future) treffen offended by your posting? Nought only do people get fired for their blogs, but also they could cost job offers. It wouldn’t nonplus me if managers are Googling applicants while going through the interview process.
Junky URLs. Nielsen says having a typepad.com or blogspot.com equates to having a yahoo.com or aol.com email address. Remarkable of the bigwigs consuetude Blogspot or Typepad URLs. Hypothesis what? I never revive their URLs. I have to rely on Google. So this makes sense, BUT I wouldn’t call it unprofessional.
Business blogging has many benefits and problems. Corporations trample carefully meanwhile entering this new world. It’s wise to have policies on the accolade process and what can and can’t be said. Like anything else in a business, blogs dependence to be evaluated to determine whether or not they bout the business’ model.